I buy products based on their package designs as a rule. The other day I bought a container of ice cream because of the package design. I figure that if a company has sense enough to have a simple, quality, distinguished design that it must have a good idea about how to handle the rest of its business. Of course, my decision was backed up with a delicious product.
In my marketing class we always dissect the 4 Ps (product, price, placement, and promotion)...the way I see it...no matter how good the actual product is, no matter how cheap or fine the price, no matter how much is spent on advertising, no matter if it holds the top or bottom shelf view...the package design will speak for itself. It's like the how bugs are instinctively drawn to light. Anchor Brewing. Quality=Quality
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